About — Tommy T. Troncoso ECD/GCD/Copywriter

tommy@tommytroncoso.com - 917.604.7453 - Brooklyn, NY

I’m pretty sure Manny from Modern Family was based on me. I was a first generation Colombian-American kid who consumed a lot of commercials, along with a lot of Mountain Dew, Twix bars and Pizza Hut. Coincidentally, I have worked on all those brands. Basically, I was raised to do advertising.

I successfully led creative teams of 10+ people as an ECD and Head of Creative both agency and brand side. I oversaw several brand launches that resulted in record sales. I cultivated and managed client and celebrity relationships to create engaging, money-making campaigns that led to incredible growth and made my accounts the flagship brands for the agency. My work has led to increased scopes and I have won a variety of new business accounts including Johnson & Johnson, Orbitz.com, Con Edison and Rite Aid.

I have won awards for accounts that had never won awards, built brand voices and created 360 campaigns that have lasted for years. I’ve been promoted multiple times, managed creatives and helped them turn their ideas into portfolio pieces. I’ve even been called a “genius” by my clients. If you don’t believe it, I’m happy to give references.

FUN FACTS

I used to ride half pipes, both skateboarding and snowboarding. I love punk rock. I’m a die-hard basketball fan and have played with celebrities like John Turturro and Michael Rapaport. I love chess, art, reading, movies, video games and thoughtfully made food. I have a good plant game and step on lantern flies whenever I get the chance.

CAREER HIGHLIGHTS

Maesa is now ranked in top 100 Global Beauty Manufacturers and 4th fastest growing in the globe by WWD. Sustained Success Effie for four years of growth for Keurig and 25% sales growth for Green Mountain Coffee. Turned around Citibank's negative perception after the 2007-2008 financial crisis. Have a shelf full of awards.

EXPERIENCE

FREELANCE CREATIVE DIRECTOR AND SENIOR WRITER / 3.2023 - PRESENT

Creative Direction, 360 concepting, ideation for social, film, experiential, manifesto and tagline writing for various agencies and in-house brands.

SENIOR DIRECTOR, GLOBAL CREATIVE COMMUNICATIONS / MAESA/ 12.2021-12/2022

Head of in-house advertising for beauty company with more than 10 brands. Led the creation and production of full-scale integrated campaigns from concept to completion. Provided meaningful insights and direction to help raise the bar of creative excellence. Managed vendors and creative teams. Collaborated with brand team to create a unified vision. Worked closely with leadership team to achieve company goals and translate high-level strategic thinking into inspiring creative.

FREELANCE CREATIVE DIRECTOR / COPYWRITER / 4.2021-11.2021

FCB, MRM, Brooklyn Brothers, Dimassimo Goldstein and PB&I. Creative Direction, creative concepting and client relations for various brands, including FDA Anti-Smoking, Durex, GSK, White Claw, Domino’s, Ulta and Autotrader.

EXECUTIVE CREATIVE DIRECTOR/GCD/CD / HAVAS NY / 4.2016-3.2021

Oversaw, concepted, sold and produced long-running 360 campaigns and content for Keurig (U.S. and Canada), Green Mountain Coffee Roasters and Rite Aid. Worked closely with clients and led internal and external agency partners to produce a unified voice. Translated complex client strategies into simple and effective messaging. Managed and mentored a staff of art directors and copywriters. Grew business, was promoted multiple times and garnered awards and press recognition.

VP, ASSOCIATE CREATIVE DIRECTOR / PUBLICIS NY / 7.2013-4.2016

Created, sold and produced a long-running global brand campaign for Citibank, called “The Progress Makers,” that changed people's views about the bank after the 2007-2008 financial crisis.

ASSOCIATE CREATIVE DIRECTOR/SR COPYWRITER/JR COPYWRITER / BBDO NY / 5.2003-6.2013

Created campaigns and content for a variety of clients, including Monster.com, Snickers, Pepsi, Mountain Dew, Amp Energy Drink, Child Mind Institute, Johnson & Johnson, Orbitz.com, Gillette, NFL, Hyatt, NYU Child Study Center, GE, Sony, Oral-B, Lowe’s and Pizza Hut. Was promoted multiple times and garnered awards and press recognition.

PRESS AND AWARDS

Cannes

One Show

Webby Awards Finalist

FWA Site of the Day

London International Awards

New York Festivals Awards

National Addy Awards

Radio Mercury Awards Finalist (6X)

Shorty Awards