I don’t just do ads. I also look for new ways to help my clients’ business. For years, I pitched Keurig collab ideas that would generate PR and help their customers feel a closer connection to the brand. We presented partnerships with designers, sports teams, universities, musicians and more. However, with factory production issues and internal marketing hurdles, it was difficult to push these ideas through the Keurig Dr. Pepper organization. But I persisted and finally made it happen. JONATHAN ADLER ♥ KEURIG was the first collaboration of its kind for Keurig and its success laid the foundation for future partnerships.

Role: Executive Creative Director and Copywriter.

Pre-Roll

PR

Social

POP/OOH Assets

Pushing my collab initiative paid off. The Jonathan Adler partnership was such a huge success that Keurig continues to grow this program. Since the initial launch, Keurig has partnered with the likes of The Rolling Stones, Dunkin and more, giving fans an even closer connection to their coffee.