Here’s another successful, unsolicited idea that I created and was able to sell to the clients after years of coaxing. There are cultural moments when America desperately needs extra strong coffee. And Keurig is here to help. I started with the Monday morning after the Super Bowl and the idea kept on growing from there.

Role: Executive Creative Director

Press: New York Post

Strong Brew Monday Limited Edition Pack
On a day like Strong Brew Monday, you need a coffee that is extra charged to help you power through your day. So, we worked with Keurig to create the first ever, specially made, super brew to tackle the morning after the Super Bowl.

Strong Brew Monday - 360 Campaign