Twix Taste Tests - 360 Experiential

Based off the Twix factory campaign, we created this idea. Right Twix held taste tests around the country to prove their superiority. Coincidentally, Left Twix did a flavor challenge across the nation to show people prefer it. After we created it, the taste tests grew to become a long running part of the Twix campaign and other social and TV assets were produced after I left.

Awards/Recognition: Cannes Shortlist

Role: Associate Creative Director and Copywriter

This highly scientific research, that I made up, was then turned into OOH and Facebook paid posts.

Case Study